To register for an Upstock account, the requirements vary slightly depending on whether your business is already trading or still getting started.
For all businesses
To set up an account, we need:
A delivery address for shipments, plus email and other details as requested on the signup form
We prefer it if you can provide us with:
A website or an active social media link—this helps suppliers verify and evaluate your business
If you don't have either a website or social media presence, then a description of your business is needed
An NZBN or ABN number (depending on your region)
For pre-trading businesses
If your business hasn’t started trading yet but you’d like to create an account, we will reach out to you and ask you to provide:
Your intended trading name
The type of products your business will focus on (e.g. kitchenware, cooking tools, food-related items)
The date you intend to start trading
A note may be shown to suppliers indicating that your business is not yet trading, so they can decide.
Why do we ask for these details?
When you request to trade with a supplier—especially one offering free samples—they need to know they’re dealing with a real, credible business. Things like a business number or an online presence help build that trust.
Upstock is built on reliable connections. These details help ensure that businesses on the platform are genuine and ready to trade.
We understand it can feel like a bit of a “chicken and egg” situation when you’re just starting out - you need products to get established, but you need to be established to order products. We aim to strike a fair balance, supporting both new and existing businesses.