Your newsfeed lets you send messages and advertise to an extremely high value, targeted audience – the entire network of wholesale buyers on Upstock! You’re reaching the decision makers, right as they’re in the process of choosing what to order.

Posting is free as an introductory offer. There will also be paid options in the future.

What can I post?

Post about anything that you’d like customers to see. Some examples are:

  • News - general updates about your company

  • Offers - limited time promos or discounts

  • Product updates - new or updated products

  • Alerts - time sensitive info, such as shipping delays

Who will see my posts?

When you write a post, you can target a specific audience. The options are:

  • My customers - only buyers you are connected with

  • All buyers - all buyers on Upstock, both customers and non-customers

Where will my posts be shown?

Existing customers will see your posts in the your suppliers section of their newsfeed. This includes posts from all suppliers they’re connected to, similar to following someone on social media.

Prospective customers will see your posts in the discover section of their newsfeed.

Posts are also shown on your supplier profile.

Currently, posts are only shown in the Upstock app – only logged in users will see posts, not the general public.


Adding a photo is a great way to help your posts stand out. Here are a few tips to make sure your photos look their best.

We recommend images at least 920px wide. This will ensure they appear high quality across a range of devices.

The dimensions don’t need to be exact. Photos will automatically be resized and cropped to fit the available space. Ideally, choose a landscape photo as it will result in less cropping.

How much does it cost?

This feature is currently available at no additional charge as part of our Marketplace and Logistics plans. We plan to offer paid options in the future – details coming soon.

Give us feedback

We'd love to hear what you think of newsfeeds. If you have any comments or suggestions, please get in touch

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